Joseph Formichelli, Chief Executive Officer

Joseph Formichelli, the CEO of Celsia Technologies, is a technology industry veteran with more than 30 years of experience, including IBM, Toshiba and Gateway. During his career, he has held senior executive positions in manufacturing, quality assurance, engineering, logistics, supply chain and product management.

At IBM he served as vice president of operations for the IBM PC company, and vice president and general manager of the highly successful ThinkPad line of notebook computers.

He also served as the executive vice president and general manager of Toshiba's computer systems group where he oversaw the US, Latin America and South America business. Mr. Formichelli successfully converted Toshiba's computer business from a technology driven, indirect sales organization to one of e-business, customer relations management, direct sales and revamped their manufacturing operations.

Prior to Toshiba, Mr. Formichelli was president of ClearCube Corporation, an Austin, Texas based start-up. Before that, he served as the executive vice president of operations at Gateway Computers.

George A. Meyer IV , Chief Operating Office/Chief Technical Officer

Mr. Meyer is a seasoned industry veteran with over three decades experience in electronics thermal management. He has been with Celsia since December 2005, first as VP Sales and Marketing for the Americas and Europe regions and then as COO and CTO. In these roles, Mr. Meyer has been instrumental in establishing Asian operations, developing new technologies, key customer relationships, managing the product portfolio, and growing sales into the computer, telecommunications, LED lighting, medical, and military markets.

Prior to Celsia, he held various positions with Thermacore International (a leading supplier of thermal management solutions) including chairman and general manager of Thermacore Taiwan and Korea, as well as vice president, worldwide sales and marketing. During his tenure, Meyer was credited with establishing the company’s Asian design and manufacturing facilities, developing patentable product designs, and growing relationships with leading technology companies such as Intel, Hewlett-Packard, Apple, Sun Microsystems and Silicon Graphics. He graduated from Penn State University with a degree in Communications and holds an International Business Certificate from Franklin and Marshall College. Mr. Meyer is also a certified 6 Sigma Black Belt and holds 10 patents in the field of electronics thermal management.

Jorge Fernandez, Chief Financial Officer

Mr. Fernandez has been Celsia's Chief Financial Officer since October 2007 and previously served as the Corporate Controller since October 2005. Prior to joining Celsia, Mr. Fernandez served as the Finance Director for Tiger Direct (NYSE: SYX), a Fortune 1000 computer and electronics retailer, served as Finance Director-Latin America for PRG-Schultz (NASDAQ: PRGX), an accounts payable recovery audit services firm and held the position of VP Finance for Fiera Group, an e-commerce startup in Latin America.

Mr. Fernandez began his career as part of the assurance practice at Arthur Andersen LLP, where he managed audit engagements in South Florida. Mr. Fernandez received his Bachelors and Masters degree in Accounting from the University of Florida, and is a Certified Public Accountant licensed in the State of Florida.

Dr. Jae-Joon Choi, Ph.D, VP and GM Korea

Dr. Jae-Joon Choi has been the VP and General Manager of Celsia Korea since March 2005. Dr. Choi joined Celsia in July 2001 as Director of R&D. In this capacity he was instrumental in defining the company's technology and developing the company's patent portfolio. Dr. Choi was also responsible for designing the company's pilot plant, which was inaugurated in August 2005 in Seoul. From 1998 to 2001, Dr. Choi was senior member of research and development at Samsung Advanced Institute of Technology. Dr. Choi was involved at a national sponsored project, Next Generation Data Storage System, where he continued building his knowledge in the field of nano structure sciences. From 1993 to 1998 Dr. Choi studied at the Tohoku University of Japan. From Tohoku University, Dr. Choi received his Master and Ph.D. in the science of Micro Electro Mechanical Systems.